It Beach Mykonos

IT Beach Mykonos sits directly on Paradise Beach, one of the most consistently busy stretches of sand on the island. It operates as a beach bar, restaurant, and lounge in one — part of the IT Restaurants group, which also runs venues in Ibiza, Milan, London, Porto Cervo, and Tulum. The Mykonos outpost brings the same format to the Aegean: food and drinks served at the shoreline, with a music programme that runs through the day and into the night.

Paradise Beach has long been associated with high-energy beach culture on Mykonos, and IT Beach fits that character. It is not a quiet sunbed operation or a neighbourhood taverna. The draw here is a combination of Mediterranean food, cocktails, and an atmosphere shaped as much by the sound system as by the sea view.

With a Google rating of 3.7 from 36 reviews, it is a relatively young and lightly reviewed presence compared with the island's more established beach clubs, which is worth factoring in when planning a visit.

What to Expect

IT Beach Mykonos describes itself as a place where the beach, culinary experience, and music converge. In practice, that means you can arrive for a late morning session, settle into a sun lounger or a table, and stay through lunch and into the evening without having to move.

The food concept across the IT Restaurants group centres on Italian-influenced Mediterranean cuisine — think antipasti, pasta, and grilled dishes executed with attention to ingredient quality rather than volume. On a beach setting in Mykonos, expect the menu to lean into lighter, shareable dishes that hold up in heat and suit long, unhurried meals beside the water.

The bar programme follows the international beach-club model: cocktails, spritz options, wine, and non-alcoholic alternatives. Music is a deliberate part of the experience — the group's venues are known for treating the playlist as seriously as the menu, though the precise format at the Mykonos beach location can vary by day and season.

The venue runs from 10:30 to midnight every day during the season, which opened from 9 June based on their stated schedule. That full-day window gives you genuine flexibility — whether you want brunch by the sea, a long lunch, or an evening winding down with the last of the light over the water.

Paradise Beach itself is a long, curved bay with fine sand and clear blue water. It faces broadly south, which means good afternoon sun and some shelter from the north winds that occasionally push across the Cyclades in summer.

How to Get There

Paradise Beach is on the southern coast of Mykonos, roughly 5–6 km from Mykonos Town (Chora). The address is Paradise Beach, Post Box 506, Mikonos 846 00.

By bus, KTEL operates a seasonal route from the South Bus Station in Mykonos Town directly to Paradise Beach during summer. Buses run frequently in July and August, less so in shoulder months.

By taxi, the journey from Mykonos Town takes around 10–15 minutes depending on traffic. In high season, book in advance or expect waits at peak times.

By car or scooter, follow the main road south from Mykonos Town toward Paraga and continue to Paradise Beach. Parking is available near the beach, though it fills quickly from late morning onward in July and August.

There is no direct boat service to Paradise Beach from the main port, but water taxis sometimes run between beach clusters in peak season — worth checking locally on arrival.

Accessibility to the beach itself involves some uneven terrain near the sand; the venue sits directly on the shoreline.

Best Time to Visit

IT Beach Mykonos operates seasonally. Based on available information, the 2024 season opened on 9 June, and the venue runs daily through the summer months. Exact closing dates for the season are not confirmed, so check their Instagram or Facebook pages before planning a late-season visit.

Paradise Beach is busiest from mid-July through the end of August, when the island's peak tourist weeks align with the longest days. Arriving before noon gets you a better choice of positioning and a calmer atmosphere before the afternoon crowd builds.

Late afternoon — roughly 17:00 onward — is when the light on the south-facing bay becomes warm and directional, which changes the character of the setting considerably. The bar scene tends to build from this point toward the midnight closing time.

Shoulder months, particularly June and September, offer the same Mediterranean weather with notably fewer people. September especially can be excellent — water temperatures are at their warmest, the worst of the summer crowds have gone, and the venue still operates fully.

Wind is a factor on Mykonos. The Meltemi, a northern Aegean wind, blows strongly through July and August. Paradise Beach's southern orientation gives it more protection than north-facing beaches, but strong Meltemi days can still make open beach settings uncomfortable.

Tips for Visiting

• Check the season opening dates before you travel. IT Beach opens from early June but exact end-of-season dates are not published in advance. Confirm via their Instagram (@itbeachmykonos) or Facebook page before planning your visit.
• Arrive before noon if you want a prime spot. Paradise Beach draws large crowds from midday onward in peak summer. An earlier start gives you more choice and a quieter hour to settle in.
• Reserve in advance for dining. As a restaurant and lounge, not just a bar, table reservations are likely taken. Call +30 2289 024016 or check the website at itrestaurants.com to book ahead, particularly for weekend lunches and evenings.
• Factor in the full-day format. The 10:30–00:00 window is long enough to build a full day around — morning swim, lunch, afternoon drinks, and early evening — without being rushed.
• Bring cash as a backup. Beach venues in Greece sometimes have connectivity issues with card terminals during peak hours. Having cash on you avoids delays.
• Sunscreen is essential on this beach. Paradise Beach faces south and has little natural shade outside the venue's own structures. Sun intensity on Mykonos in July and August is high, particularly between 11:00 and 16:00.
• Expect noise and music. This is not a quiet retreat. The venue's format is built around an active atmosphere with a curated music programme. Guests looking for peace and quiet should consider neighbouring beaches instead.
• Transport back to town needs planning. The last buses from Paradise Beach may run before midnight. If you're staying until closing, arrange a taxi in advance or check current bus schedules on arrival — KTEL Mykonos posts seasonal timetables online.

About the IT Restaurants Group

IT Restaurants was founded in 2015, starting with a venue at Marina Botafoch in Ibiza. The concept was built around a specific combination: Italian-influenced Mediterranean food, contemporary interiors, and music treated as a core element rather than background ambience. The group now operates across five locations — Ibiza, Milan, London, Porto Cervo, and Tulum — with three additional openings announced for 2025.

The Mykonos beach location is an extension of this model into a pure beach setting, which requires adapting the format from indoor-outdoor restaurant to something that functions as sun loungers, bar service, and dining simultaneously. The challenge the group set itself, according to their own description, was creating a setting where the beach environment, the food quality, and the music programme reinforce each other rather than competing.

For visitors already familiar with IT venues elsewhere — particularly Ibiza or Porto Cervo — the Mykonos outpost should feel consistent in tone. For first-time visitors, the Italian-Mediterranean food focus distinguishes it from the purely drinks-and-music model that defines many of Paradise Beach's neighbouring venues.